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The ROI of Managing your Online Reputation & Brand presented by Sterling Cross Communications
Tuesday, April 28, 2009 at 8:30 AM (CDT)
People are talking about you online. Do you know what they are saying? Is it good or bad?
Bad reviews, comments, or complaints can be costing you business every day.
Do you know how to respond? Do you have a contingency plan to handle an online communications crisis?
Why does it affect you?
89% of US Online Buyers read customer reviews before they buy - 43% most of the time, 22% always.
Join us April 28th, 2009 from 8:30-10:30 AM in the Learning Center at the offices of Offices of Lurie Besikof Lapidus and Company LLP; 2501 Wayzata Boulevard; Minneapolis, MN 55405
Christopher Lower, Co-owner of Sterling Cross Communications will open your eyes to the status of your brand and reputation online, how to monitor and manage it, and what to do to improve its condition.
· How and where to monitor what’s being said online about your brand, your company, and you.
· Strategies and steps to take to respond to information already posted.
· Strategies and steps to take to have negative information removed, mitigated, or retracted.
· Components of Crisis Communication plans for online issues.
· Performing Customer Service online.
· Tools and solutions to use that are effective and provide costs savings.
About your Presenter:
Chris has over 17 years of marketing, PR, and strategic consulting. He has 10 years of focus on emerging web technologies and their use in marketing – Blogs, Podcasts, Viral Campaigns, Social Media (Linkedin, Twitter, etc.), Wikis, webinars, RSS, and Mobile technology solutions.
Sterling Cross is the firm behind Social Media campaigns for over a dozen clients including moto-i, The Bailey Consulting Group, Augeo Benefits, Baja-Sol, and several other clients, that do business in both the B2B & B2C space.
For More information visit: www.sterlingcrossgroup.com.
To check out Chris' blog: http://abovethebuzz.wordpress.com
When & Where
Sterling Cross Communications
Sterling Cross Communications is a Public Relations, Integrated Media, and Interactive Marketing Firm.
Our skill-sets include but are not limited to PR/Media relations, Web Design/Development, Print design, Social/Viral media, Audio/Video production, Content development (Copywriting and Photography), SEO/PPC, and Strategic marketing, but the real strength of our brand is our strategic integration. What this means is that by combining our knowledge base of separate media capabilities we can increase your overall reach exponentially in standard marketing channels as well as lesser known hard to target market segments.
Sterling Cross makes it possible for you to be found and be heard above the above the buzz of traditional media.