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Event Details
People are talking about you online. Do you know what they are saying? Is it good or bad?
Bad reviews, comments, or complaints can be costing you business every day.
Do you know how to respond? Do you have a contingency plan to handle an online communications crisis?
Why does it affect you?
89% of US Online Buyers read customer reviews before they buy - 43% most of the time, 22% always.
Join us April 28th, 2009 from 8:30-10:30 AM in the Learning Center at the offices of Offices of Lurie Besikof Lapidus and Company LLP; 2501 Wayzata Boulevard; Minneapolis, MN 55405
Christopher Lower, Co-owner of Sterling Cross Communications will open your eyes to the status of your brand and reputation online, how to monitor and manage it, and what to do to improve its condition.
We’ll discuss:
· How and where to monitor what’s being said online about your brand, your company, and you.
· Strategies and steps to take to respond to information already posted.
· Strategies and steps to take to have negative information removed, mitigated, or retracted.
· Components of Crisis Communication plans for online issues.
· Performing Customer Service online.
· Tools and solutions to use that are effective and provide costs savings.
About your Presenter:
Chris’s Background:
Chris has over 17 years of marketing, PR, and strategic consulting. He has 10 years of focus on emerging web technologies and their use in marketing – Blogs, Podcasts, Viral Campaigns, Social Media (Linkedin, Twitter, etc.), Wikis, webinars, RSS, and Mobile technology solutions.
Sterling Cross is the firm behind Social Media campaigns for over a dozen clients including moto-i, The Bailey Consulting Group, Augeo Benefits, Baja-Sol, and several other clients, that do business in both the B2B & B2C space.
For More information visit: www.sterlingcrossgroup.com.
To check out Chris' blog: http://abovethebuzz.wordpress.com
When & Where
Offices of Lurie Besikof Lapidus and Company LLP
2501 Wayzata Boulevard
Minneapolis,
MN 55405
Tuesday, April 28, 2009 at 8:30 AM (CDT)
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